Thornico Building Advertises Green Philosophy
There is something good going on at Thornico, a diverse family-owned business based in Rotterdam with a penchant for green values and a ‘Company Karma’ philosophy that espouses doing good as well as doing well.
The Thornico Group is made up of a variety of companies working in a broad array of areas from food to finance to fashion. At the Thornico Building, a large complex of office spaces, shops, dining and cultural facilities, atriums and large parking garage located in central Rotterdam, the Company Karma is embodied by a host of green initiatives that includes the use of Martin LED lighting.
Danish design office Kollision, together with Martin Professional and in dialog with Christian Stadil, owner of the Thornico Group, and Thornico real estate director Ronald L.M. Bouwens, developed and implemented a complete exterior lighting design for the Thornico Building.
Some of those green Company Karma initiatives include covering large parts of the parking facility with live plants and integrating energy-efficient LED lighting as a communication tool for green values. This unique interplay between communication, building and visitor is a powerful form of branding that Kollision has coined Enhanced Brand Ambience, a communicative strategy that innovative companies can use to great effect.
Dynamic light sources that emphasize the company’s green values are used throughout the complex, including some of Martin Professional’s latest energy-saving luminaires.
Compact Martin Exterior 100 IP68 LED wash lights and Martin Tripix Wash LED lights are used to enhance the car park entrance while Martin Exterior 400 LED fixtures wash the walls of two indoor atriums. More Exterior 400s are used to illuminate outdoor flag poles. In the reception area, Martin Easypix LED strip lights add color to the reception desk.
The most significant aspect of the LED lighting installation, however, is 170 meters of vertical LED tubes mounted on the building’s 4000 m2 facade. The full-color RGB LED tubes with individually controllable LEDs delineate the architectural form thereby underlining the enormity of the building. Lines of LED lighting not only emphasize where the building starts and stops but also indicate the locations of the main entrances – all supported by a dynamic lighting design.
Nuanced shades of green slowly travel up the LED tubes, gradually giving way to rhythms of sine-like curves of green that travel across the facade’s 200 meters. More ambient and sparkling expressions then take over, which give the concrete building an almost ethereal look. The new lighting design has the effect of lightening the appearance of the building and helping it to better stand out in the urban space.
Kollision developed the main lighting design and layout for the project, as well as the dynamic content and player system, controllable via a web interface. Martin Professional handled all lighting hardware supply and technical planning, as well as all commercial aspects of the project. Installation was completed by local supplier WL Techniek.
View a video of the dynamic Martin-illuminated Thornico Building here.
About Martin Professional
Founded in 1987 and headquartered in Aarhus, Denmark, Martin Professional is a world leader in the creation of dynamic lighting solutions for the entertainment, architectural, and commercial sectors. Martin lighting solutions are industry standard on top tours and events, grace prestigious theaters, energize nightclubs, and decorate major television studios around the globe. Other important areas of application are indoor and outdoor architecture and commercial applications where Martin products are increasingly being used to transform spaces through dynamic light.
Martin also offers a range of advanced lighting controllers and media servers, as well as a complete line of smoke machines as a complement to intelligent lighting.The company operates the industry’s most complete and capable distributor network with local partners in nearly 100 countries.