TCP’s Taylor Bolton Joins MaxLite as Consumer Sales Director
To help build MaxLite’s presence in the retail market, MaxLite Senior Vice President of Sales, Marketing and Product Thomas Rhee announced the appointment of Taylor Bolton to senior sales director of Consumer Sales. Bolton will report directly to the SVP.
“I am very pleased to have Taylor Bolton on board at MaxLite, managing our retail sales division,” explained Rhee. “Taylor has a very strong and diverse background in the lighting industry with more than 12 years’ experience in consumer products and business development for the retail channel. We look forward to his leadership in developing this segment of our organization and feel he will be a perfect addition to MaxLite.”
Bolton is responsible for developing an overall sales strategy and direction for MaxLite’s portfolio of energy-efficient products for the retail marketplace. He will work on expanding MaxLite’s portfolio of products with a broad range of retail customers including national chains and large retail organizations.
“I am extremely excited to be a part of MaxLite,” Bolton stated. “With the explosive growth and rapid transformation in technologies in energy efficient lighting, it will be important that we diligently challenge ourselves and develop the suitable product mix to meet our retail partners’ and consumers’ needs. I am confident that the business strategy that MaxLite President Yon Sung and Thomas Rhee have in place has MaxLite positioned for growth in this emerging industry. I feel privileged to be a part of MaxLite and look forward to being able to contribute to the company’s overall growth and success.”
Before joining MaxLite, Bolton most recently held various sales and business development responsibilities for Technical Consumer Products. He also has held multiple sales and business development roles for General Electric Company and The Gillette Company in the Duracell Products Division.
Inheriting global manufacturing and marketing expertise that dates back to 1955, MaxLite was one of the first movers into LED technology in the industry. Committed to energy-efficiency as an Energy Star Partner of the Year in 2009, MaxLite established the MaxLED line of indoor and outdoor LED luminaires and lamps.
Out of the company’s two main distribution centers, in West Caldwell, New Jersey, and Rancho Cucamonga, California, MaxLite ships product within the continental US. Through MaxLite’s research and development capabilities in its California office, MaxLite continues to be at the forefront of energy-efficient technologies.