Maryland Zoo Upgrades with Sponsored Energy-Efficient Lighting
The Maryland Zoo in Baltimore was presented with a check July 25 from Kevin Chidwick, CEO of Elephant Insurance Services, and Paul Polizzotto, president and founder of CBS EcoMedia Inc., to provide financial support for the new, energy-efficient LED lighting upgrade in the Giraffe House at the Zoo. Together with Don Hutchinson, president and CEO of the Zoo, and Jay Newman, president and general manager of WJZ-TV, they cut the green ribbon on the building to celebrate completion of the new lighting system project.
Through the EcoMedia partnership with the Maryland Zoo, Elephant Insurance’s EcoAd advertising provided the funding to support the installation of new energy-efficient LED lighting throughout the Giraffe House, which will result in energy savings for the city and the Zoo, and provide a more appealing experience for Zoo visitors. Patent-pending EcoAd, WellnessAd and EducationAd programs from CBS EcoMedia put an innovative twist on traditional advertising: advertisers support much-needed local projects which in turn creates jobs, saves taxpayer money and improves the quality of life in communities nationwide.
“This is a brighter day for the giraffes at the Maryland Zoo. Thanks to Elephant Insurance, the lighting in the Giraffe House is now energy-efficient. Not only is their habitat brighter, the lighting retrofit will save the Zoo money that will now be redirected into other much-needed programs and operations,” said Paul Polizzotto, president and founder of EcoMedia. “Public-private partnerships like this one are what inspire us at EcoMedia. We’re excited to be partnering with Elephant Insurance and putting the funding from their EcoAd to work on such a meaningful retrofit.”
“The Giraffe House was opened in 1966, and has been in need of some renovations, including an updated and expanded lighting plan,” said Don Hutchinson. “Through WJZ-TV and EcoMedia, we were able to not only improve the lighting throughout the Giraffe House, but also improve the energy efficiency of the building. As a conservation organization, these changes are a vital part of our commitment to the environment.”
“We are happy to partner with WJZ on their Eco Media Campaign to help make the Baltimore Zoo more ecofriendly,” said Kevin Chidwick, CEO of Elephant Auto Insurance. “How could we resist partnering with the zoo to make the world a greener place? For Elephant Auto Insurance, it made perfect sense! We are a paperless company, and in the corporate world being green isn’t an easy undertaking. We encourage our employees to be ecofriendly and wanted to take that enthusiasm outside the office.”
The retrofit also includes updated lighting for the keeper service areas, which gives the staff a better working environment. The lighting retrofit is part of the Zoo’s Giraffe House renovation project which will reduce energy use, reduce energy costs and reduce the amount of CO2 emissions from the Zoo. The lighting retrofit will provide 140 hours of green job labor, while in its first year cutting energy use by 2191 KWh of electricity, saving taxpayers $2,102 in energy costs and reducing the Zoo’s CO2 emissions by 17,064 pounds.
About Elephant Insurance
Elephant Insurance is a subsidiary of Admiral Group plc. Admiral Group is the third largest auto insurer in the United Kingdom with 11 brands extending into three additional European countries. Admiral operates a direct-to-consumer business model, serving customers via the phone and internet, and has nearly 2 million customers worldwide. Admiral Group plc is consistently listed among the top places to work for by UK and EU national publications. More information is available at www.admiralgroup.co.uk.
About The Maryland Zoo in Baltimore
Founded in 1876, the Maryland Zoo in Baltimore is the third oldest zoo in the United States and is internationally known for its contributions in conservation and research. More than 1500 animals are represented in the Zoo’s varied natural habitat exhibits in areas such as Polar Bear Watch, the Maryland Wilderness, African Journey, and the award-winning Children’s Zoo. Situated in Druid Hill Park near downtown Baltimore, the Zoo is accredited by the Association of Zoos & Aquariums. For more information, visit www.marylandzoo.org.
About CBS EcoMedia, Inc.
EcoMedia was founded in 2002 to create positive social change. In 2008, after successfully partnering with CBS on a wide range of environmental projects, EcoMedia became the newest addition to the CBS Corporation portfolio, exponentially scaling its reach across television, radio, interactive, publishing, and outdoor media.