New Hire at Elemental LED Changing Path to Market
Elemental LED, a San Francisco Bay Area-based LED lighting company, recently hired Andreas Dankelmann as the new Director of Product Development. Dankelmann brings with him 12 years of experience as the Manager of Business Processes and Systems at Bayer Pharmaceuticals and aims to improve how new products are conceived, developed and brought to market at Elemental LED.
As the Director of Product Development, Dankelmann is managing and improving the product supply chain, product supply processing and product portfolio at Elemental LED. During the past 3 months Dankelmann has already begun to improve the process of working with Elemental LED product suppliers and created a system so that suppliers are clear on Elemental LED quality standards.
Dankelmann summarized his position as, “Ensuring that we have the right products at the best quality in the right quantity at the right time for our customers.”
Dankelmann is also working to improve the process in which new ideas get turned into high-demand LED products. A crucial step is determining which products need to be developed in-house and what can be sourced. The company released the Direct Wire LED Under Cabinet Fixture in June under Dankelmann’s direction.
“Developing a product innovation process allows us to capture all the great ideas that are generated by customers, employees and the market and translate that into products that provide real value to our customers,” said Dankelmann.
Dankelmann honed his skills in team building and process improvement at Bayer Pharmaceuticals. At Bayer he worked on several national and international change management projects, including a high-profile merger of Bayer with a South American company where he worked to integrate teams in several countries including Mexico, Brazil, Columbia and Argentina.
Before joining Bayer, Dankelmann worked with a range of small to medium-sized companies at Inbera Consulting. His educational background in mechanical engineering serves the product development department.