Masino Promoted to Head NA Sales at TCP
TCP, a global leader in energy efficient lighting products, has named Mike Masino Executive Vice President – North America, responsible for TCP’s consumer and commercial lighting sales and marketing activities within the US and Canadian markets. Masino has been with TCP since 2009, and has been responsible for growing TCP’s commercial and industrial sales channel. This channel saw substantial growth in all product categories during his tenure.
“I am extremely pleased to have Mike Masino in this critically important role,” said TCP’s CEO Ellis Yan. “Mike’s proven leadership and visionary management style has been instrumental to our success over the past three years, as TCP has become a formidable competitor within the rapidly changing commercial lighting arena, and we fully expect him to continue his exceptional performance in this new role.”
Masino began his career as a sales representative with WESCO in Chicago, IL. He moved to Crescent Electric Supply and then to MOLEX, handling several sales and management positions within these organizations. He then moved to Gardner Bender Corp., where he held several positions leading to Vice President of Sales. While at Gardner Bender, Masino was instrumental in establishing a customer-focused sales organization, which dramatically expanded the company’s retail and commercial sales channels. Masino also led successful sales initiatives that earned industry acclaim including the Evergreen Marketing Group’s “Supplier Of The Year” award in 2008.
“I am honored and excited to lead our talented sales team as I accept this leadership role, and we drive the energy-efficient lighting market forward,” said Masino.
TCP is a global leader in energy-efficient lighting innovations, dedicated to creating high-quality products that are brighter, longer-lasting and better for the environment. From its US headquarters outside Cleveland, Ohio, the company markets a variety of energy-efficient lighting products for professional, specifier and consumer markets under several brands including TCP, TCP Pro, SpringLight, DuraBright, Lightstyles and TCP EcoVations. TCP’s extensive product line includes compact fluorescent lamps (CFLs), LED lamps and fixtures, halogen lamps, cold cathode lamps, exit and emergency lighting, HID, decorative and outdoor fixtures, as well as a linear fixtures, lamps, and ballast offerings.
TCP is a privately held company employing more than 200 people in Northeast Ohio.