Electroluminescent Billboard: Day vs Night
Electro-LuminX Lighting Corporation has spent nearly 20 years developing and refining their patent-protected Light Tape electroluminescent lighting technology. Recently, the product was an integral part of a striking national billboard campaign led by MetroMedia Technologies (MMT) to launch the new Jeep Call of Duty MW3 Edition vehicle.
The campaign was released in conjunction with the Modern Warfare 3 video game that debuted November 2011. Billboards were unveiled in Chicago, New York, and Los Angeles, becoming the largest fully backlit electroluminescent billboard campaign to date.
The creative artwork for the Jeep campaign featured a unique day-to-night advertisement created by MMT. During the day, the Call of Duty Jeep is depicted driving across a rocky desert valley. But as the sun goes down and the Light Tape comes to life: a helicopter appears in the sky, a rock turns into a crushed vehicle, and the “Sunday Drive” turns into a battle scene. Weeks in preparation and a team of visionaries made this transformation possible.
Roughly 2000 square feet of Light Tape EL uniformly backlight the three billboards. A new patent-pending process enabled the standard billboards to be retrofitted with the lightweight, energy-efficient backlighting in a matter of hours, not days.
The Virginia-based Electro-LuminX Lighting Corporation also markets Light Tape EL for architectural accent lighting, safety egress systems, as well as other OEM opportunities