New Amerlux Energy Services Group Targets Retailers
Developed as a turnkey program that helps retail lighting customers dramatically reduce energy consumption and costs while updating their lighting programs, Amerlux has established an Energy Services Group. Amerlux, a leader of task-specific, energy-efficient lighting solutions for the retail, supermarket, commercial, and hospitality markets, has appointed Paul Ravenelle regional director of sales, to head up the group.
Prior to joining Amerlux, Mr. Ravenelle served as executive vice president of operations for Performance Consulting Group, director of business development for Fiberstars/Energy Focus, regional director of business development for Ameresco, and regional director for Noresco.
Amerlux Energy Services, which was developed for retail customers such as supermarkets and national chains, enables specialists to conduct physical audits of their lighting plan and create a benchmark that identifies fixtures, lamping, and wattages used. Using delta calculations, a complete energy-efficient lighting plan and layout is created, featuring Energy Star–rated commercial lighting fixtures that are retrofitted on existing tracks. The new luminaires offer comparable light levels and beam performance, with significantly lower wattages and reductions in energy costs and maintenance.
After managing the specification, delivery, and installation of new energy efficient fixtures, Amerlux submits all paperwork to utility companies, oversees pre- and post-installation audits, and determines all incentives. If customers assign incentives to Amerlux, the company will assume all incentive payment risk from the utilities. “By assuming the risk and responsibility of the retailer’s incentive program, we deliver a quick, efficient payback that allows customers to push their budget constraints and completely upgrade their lighting plan with LED technologies,” said Chuck Campagna, CEO and president of Amerlux.
“The establishment of our new Energy Services Group is part of our overall strategic plan to further support our retail lighting customers with innovative solutions,” said Frank P. Diassi, chairman and founder of Amerlux. “This new service reduces energy expenditures associated with accent lighting by 50-70 percent and replaces older conventional lighting with the latest energy-efficient technology for at least a decade by implementing our 10 year warranty.”
Within the first 90 days, Amerlux Energy Services Group has already worked with one grocery retailer, pinpointing 160 store locations for retrofits and working with a dozen different utilities to earn incentives totaling over $2.5 million. Amerlux used its Energy Star–rated Contour LED lighting system, which provides crisp, warm light to accent and display spaces.
“By leveraging the existing infrastructures of each store, we replace old fixtures with new state-of-the-art, energy efficient luminaires,” said Campagna. “Paul and the Energy Services team help customers discover the best formula to gain energy incentives and expand their cost benefits model to get projects done.”
About Amerlux LLC
AAmerlux products and services include track lighting, recessed downlighting and multiples, pendants, linear fluorescents, and custom lighting systems, as well as support for energy reduction plans that can be used as a guide to state, city, and local utility programs for maximum energy savings and utility incentives.